Upsell Magic: A Comprehensive Guide to Headlines, Descriptions & Offers.

Easy Upsell is a powerful app for eCommerce stores to maximize revenue-per-customer with targeted upsells. Learn more or start a free 30 day trial today.

When using upsells or cross-sells in eCommerce, the real conversion magic is in the headline, description & offers.


The best upsells do one or many of these things well...

  1. Appeal to a customer's known interests.

  2. Empathize with a customer's needs or pain.

  3. Create urgency.

Here are some of the best examples of highly converting upsells for you to swipe or find inspiration in as you create your next upsell!


01) Qualification.


Your Cart Qualifies for this Limited Time Offer!

Which of these would you like to add to your order for up to x% off?

*Best when used with similar upsell products to the trigger product.


02) Buy Two, Get X% Off.


Buy Two or More & Get x% Off.

For a limited time, get x% off these additional items!

*Best when used with the same or similar upsell products to the trigger product.


03) Bundles.


Bundle Your Order & Save Up to x%!

For a limited time, get these [category] bundles for up to x% off!

*Best when used with relevant product bundles vs single products.


Like [Trigger Product]? We Think You'll Love These Too.

[Explain why a customer may like these products as well.]

*Best when used with similar products.


04) Seasonal or Holiday Offers.


Take Full Advantage of the Black Friday Special!

For today only, get up to x% off these bestselling products!

*Best when used with bestsellers & with time-sensitivity.


Gift These This Holiday Season and Save Big!

Buy these bestselling products for friends and family & get up to x% off!

*Best when used with similar or ideal gifting products.


Be the Best Gift-Giver This Holiday Season!

Buy these bestselling products for friends and family & get up to x% off!

*Best when used with similar or ideal gifting products.


05) Complete Your Order.


Don't Forget [Complimentary Products]!

Save time & money with these complimentary/helpful/necessary items!

*Best when used with highly complimentary or necessary upsell products.


Get Everything You Need Before You Go.

Don't forget these complimentary/helpful/necessary items!

*Best when used with highly complimentary or necessary upsell products.


06) Use Cases.


Give These as Gifts & Save Up to x%!

Buy these bestselling products for friends and family & get up to x% off!

*Best when used with similar or ideal gifting products.


Complete Your Collection and Save!

Add any or all of these products up to % off.

*Best when used with similar or complimentary products.


07) Memberships, Events & Ongoing Offers.


Get Member Perks Today for x% Off!

Become a member today to get [member perks]. Offer expires soon!


Your Cart Qualifies for x% Off Our Next Event / [Event Name]!

Attend [Event Name] to learn [x,y,z]! Get this Special Offer of x% off admission.


Hope these help! And as you're optimizing your offers and copy, feel free to reach out to me personally for guidance via the chat in bottom right!