Easy Upsell is a powerful app for eCommerce stores to maximize revenue-per-customer with targeted upsells. Learn more or start a free 30 day trial today.
There are three primary types of eCommerce upsells — Trigger, Cart-Range & Catch-All. (When using Easy Upsell, only one upsell will trigger per cart session, but all three are designed to be used together across your store in order to maximize sales.)
1) Trigger Upsell.
Upsell specific product/s based on what product is already in a buyers cart. As the most effective of the three options, this tracks a customers interests and shows them the most relevant next product to buy!
When to Use a Trigger Upsell.
Though we recommend setting up as many of these as possible (as they are the most effective upsells), we'd start with your bestselling products.
How to Get the Most from a Trigger Upsell.
The key here is identifying a customers INTERESTS & suggesting or offering a discount to a similar product.
EXAMPLE | One of our top converting stores sells autographed books. If a customer has a book by a particular author, they upsell to other books by the same author, books from similar authors, or books within the same genre.
How to Set-up a Trigger Upsell.
To learn how to effectively set-up a trigger upsell, click on over to our guide, How to Set-up Upsells (Tips & Tricks Included).
2) Cart-Range Upsell.
Upsell specific product/s based on the amount you know a customer is willing to spend by showing an upsell based on a cart-range value! Small cart total? Upsell them a smaller ticketed item. Big spender? Offer them a discount on a larger item!
When to Use a Cart-Range Upsell.
These upsells are great when you have a general low-dollar and/or high-dollar product to upsell relevant all customers. Because you can target the spending category (and limits) of a customer, you can offer them products guaranteed to be within their spending limits.
How to Get the Most from a Cart-Range Upsell.
Start by identifying 2-3 categories of spenders & upsell them based on what you believe they're willing to spend today.
SMALL SPENDERS | If the cart total is under $40, upsell them a relevant, discounted product worth less than $10. This would keep them within the $50 spending bracket and likely be an easy choice for them.
BIG SPENDERS / TRUE FANS | If the cart total is above whatever price point that would categorize them as a "big spender," upsell them to a high ticket product, offer, or bundle. You also know the likelihood of this customer being a "true fan" of your brand is high, so be sure to offer them any events or memberships.
How to Set-up a Cart-Range Upsell.
To learn how to effectively set-up a cart-range upsell, click on over to our guide, How to Set-up Upsells (Tips & Tricks Included).
3) Catch-All Upsell.
This option allows you to target any cart without other upsells assigned & upsell a catch-all offer!
When to Use a Catch-All Upsell.
Running a store-wide and/or seasonal deal? Have a cornerstone, bestselling product relevant for any customer? Do you have a membership offer for any customer? Or do you simply not want to create unique upsells for every product? This is a great and EASY way to print money.
How to Get the Most from a Catch-All Upsell.
Upsell a product or offer that has interest-based or seasonal relevance to any customer.
EXAMPLES FROM EASY UPSELL USERS | Bestselling low-ticket product. Christmas Holiday Bundle. Membership Program. Annual Event. Book authored by founder of brand.
How to Set-up a Catch-All Upsell.
To learn how to effectively set-up a catch-all upsell, click on over to our guide, How to Set-up Upsells (Tips & Tricks Included).
Have questions about Easy Upsell? Contact me personally here & I'd be happy to help.